So yesterday was the 10 year anniversary of Cloverfield and I forgot about it because Godzilla: Planet Of The Monsters was more important. I didn't think there would be any updates for the third Cloverfield movie and if so they would be very small and unnoticeable. Of course, when it comes to viral marketing for these movies they would update without any announcement unless you spend every day visiting every viral website just to notice any changes at all. In fact there were a couple updates that I missed out on.
The first update is that the third movie's release date got pushed back to April 20th. Apparently, this is the third time that the movie's release date got pushed back. It was originally going to be released on February 24th, 2017, but it was pushed back to October and then again to a February 2nd, 2018 release. On top of that, the title God Particle may get a title change. It would make sense to change the name to have the Cloverfield name like the previous two movies, Cloverfield and 10 Cloverfield Lane. Just like how 10 Cloverfield Lane was originally going to be its own movie called Valencia before J J Abrams bought the script for God Particle, which has been in production since 2012, and was originally planned to be its own movie. Now, it's being reworked to fit into the "Clover-verse" series.
Before the release of the previous two movies there was always some viral marketing attached that acts as an alternate reality game (aka ARG). Fans of the Cloverfield series would come together on an online forum to share any new finding that could relate to that movie's story and try to figure out where that piece of the puzzle fits. Usually, the puzzle that comes together are usually events that happened before the movie. Ever since last year's Comic-Con with the Slusho truck and the twitter account announcing where it will be heading, there have not been any updates in terms of viral marketing and all of the websites from the previous viral marketing campaign were shut down. As of yesterday, the site, tagruato.jp, is back up, but with a page that has an error screen. This is a sure sign that the viral marketing has started and fans have already started dissecting every bit of the website.Â
That is all for news and updates for the third movie for now. Make sure to share with your friends and bookmark this page to stay up to date on more Cloverfield and other kaiju relatd news, reviews, and discussions.